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The AMIGA Framework, in full — straight from the book, unabridged. The chapter that explains why People, Process, Technology isn't enough, and what six dimensions actually catch instead.
- The full, unabridged chapter
- Why the standard three-legged model falls short
- All six AMIGA dimensions, explained from first principles
- The reasoning, not just the framework
- 2 of 13
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What's inside
Everything in Free Chapter: The AMIGA Framework
Why the standard three-legged model falls short
"People, Process, Technology" is the model most transformations are still run on. The chapter lays out what it systematically misses, and why those blind spots are where transformations actually fail.
All six AMIGA dimensions, explained from first principles
People, Process, Technology, Data, Governance, and Value — not just named, but argued for: why each one earns a place in the model and what happens when it is left out.
The reasoning, not just the framework
This is the chapter that makes the case for AMIGA rather than just diagramming it — useful if you're the one who has to justify adopting it to a steering committee.
Why it matters
Most transformations fail on dimensions nobody was managing
Roughly 65–70% of enterprise transformations fail to meet their goals, and 73% of companies never even measure whether they got value from the software they implemented. Those numbers hold up across a management model — People, Process, Technology — that has been the default for decades. That model is not wrong; it is incomplete.
Chapter 2 makes the case for what's missing. Data, Governance, and Value are not addons to People, Process, and Technology — they are the dimensions where the three-legged model's blind spots actually surface. A technology rollout with no governance model does not fail as a technology problem; it fails as a decision-rights problem wearing a technology label.
This is the argument chapter, not the reference chapter — the quick card and the framework page give you the model at a glance, but this is where the reasoning behind it is actually built, dimension by dimension, with the evidence for why each one belongs.
If you've already seen the six-dimension diagram elsewhere on this site, this is the chapter that explains why it looks the way it does — and it is the fastest way to decide whether the rest of the book is worth thirteen chapters of your time.
Who it's for
- Anyone deciding whether the book is worth buying
- Transformation leads evaluating AMIGA against their current model
- PMO leads who need the reasoning, not just the poster version
- Readers of the quick card who want the argument behind it
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It's the complete, unabridged Chapter 2 — the same text that runs in the published book, not a summary or an excerpt built for the download page.
No. Chapter 2 introduces the AMIGA framework on its own terms and stands alone as a read, though Chapter 1 (on why transformations fail in the first place) gives it more context.
Yes — a free PDF with no watermark. We ask for your name and email to send the link and, if you want it, occasional transformation guidance you can unsubscribe from any time.
The quick card is a one-sheet reference for a wall or a workshop — the model at a glance. This chapter is the argument behind the model: why each of the six dimensions belongs and what happens when one is left out.
See the book page for the full table of contents and how to get a copy — that page has the current offer details.
Related resources
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AMIGA Framework Quick Card
The whole framework on one page — six dimensions, eight fundamentals, five stages.
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Score your organization across data, governance, culture, and change capability — and find the dimension that will throttle everything else.
Take the assessmentGo deeper
The templates are the artefacts. AMIGA is the method behind them.
Six pillars — People, Process, Technology, Value, Governance, and Data — and the operating model that connects them.